In a virtual world we can all be whoever we decide - as very few of our FB friends, Instagram followers, etc. will ever meet us. It's seductive, except . . . we all tend to continually offer the same old, same old.
The wonderful musicians and artists I know have gotten together and started a 'let's all monetise our YouTube selves' campaign. We're all subscribing to each others channels. Better than moaning about our loss of work!