In a virtual world we can all be whoever we decide - as very few of our FB friends, Instagram followers, etc. will ever meet us. It's seductive, except . . . we all tend to continually offer the same old, same old.
The wonderful musicians and artists I know have gotten together and started a 'let's all monetise our YouTube selves' campaign. We're all subscribing to each others channels. Better than moaning about our loss of work!
I recently met with a friend (a much accoladed performance artist and professor) who was bemoaning the fact that as an older person, he was becoming aware the youth of today were beginning to 'ghost' him - he was no longer considered 'fanciable'.